...and so we say goodbye to Starbucks
Bloated.
Starbucks was a big deal, make no mistake. It put pressure on everyone to start Selling Good Coffee Now, and it worked. Being a coffee-fiend became a much more pleasing thing in London, Dublin, and even humble San Jose, why not. Even Paris. Yes, I dare blaspheme. But then capitalism worked its magic and now the whole thing has become embarrassing and non-functional.
Time:
"You guys are actually proud that there are 10,000 different drink combinations. Are you insane? Don't you know what happens when you increase complexity in any business process? Steve Jobs makes 10 products."
Time for the next big thing I guess. Here's the general idea, I'm giving it away for free: Have a nice store, reasonably quiet, not too large. Sell coffee. Not chocolate. Not even tea. Don't sell too many buns and tasty things. Make sure that the coffee is good enough. Don't bother with syrups. Provide newspapers. Prosper.

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